Alliance Advertising and Marketing has inked a deal with popular Pakistani broadcaster, Geo Network to handle its ethnic sales. understands that Alliance Advertising and Marketing and Geo Network signed the deal yesterday. Geo TV has an exclusive contract for mainstream sales with Sky, which will continue.

With this, Alliance Advertising and Marketing will handle in the excess of nine Pakistani channels including Hum TV, Hum Masala, New Vision TV, Samaa TV, Dunya News and 92 News. Plus three from Geo Network – Geo News, Geo TV and Geo Kahani.

Similarly to Sky Media where it handles mainstream advertising for Indian broadcasters, Alliance Advertising & Marketing will be the sole sales agency to representing the biggest Pakistani TV broadcasters in the UK.

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