Alliance Advertising & Marketing has agreed a lucrative deal with Sky Media to handle the mainstream sales of Hum Network (Hum TV Europe and Hum Masala).

Alliance Advertising & Marketing is the exclusive sales and marketing agency Hum Network. It previously had agreed a deal with Ethnic Media Sales on behalf of Hum TV Europe. However, the broadcaster was seeking a new mainstream sales deal after Sky Media acquired Ethnic Media Sales.

Sajjad Shawl from Alliance Advertising & Marketing confirmed the developments to BizAsiaLive.com.

Hum Network is the UK’s most watched Pakistani television network.

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