UK based media agency, Alliance Advertising and Marketing has announced its entry in Afghanistan.
The agency claims that Afghanistan is the emerging market in the advertising industry, with the rapid betterment in the security conditions in Afghanistan as well as well establishment of Afghani diaspora in Europe thus increasing the buying power of Afghanis back home. Needless to say this left a major gap in the market for a credible advertising agency to bridge the critical gap between the consumers and brand, and it is precisely that gap which AAM aims to fill.
A spokesperson from the agency told BizAsia, ���This new development perfectly embodies the vision Alliance aims to carry forward, there was a definite need in the market which Alliance has now fulfilled. Our Pakistan operation now offers exciting 360 marketing options in Afghanistan and since commencement we have served various esteemed clients such as Fly Dubai, Dairy Omang (Engro Foods) and Naurus, needless to say this might be a start to something really exciting�
While at the moment there are a few players in the Afghan advertising market however Alliance says that it offers exclusive rates, transparency as well as accountability in its services in Afghanistan region.