The organisers of the Alka Yagnik Concert have announced their alliance with BizAsia.co.uk for their upcoming two shows in September.

Alka Yagnik, who is being dubbed as the ‘Queen of Melody’ will be in London and Leicester on the 17th and 18th of September, respectively.

The singer who is currently a part of ‘Sa Re Ga Ma Pa: Lil Champs’ on ZEE TV has been Bollywood’s most prolific playback singers. She started her Bollywood music career with ‘Payal Ki Jhankar’ in 1979, followed by the hugely popular ‘Mere Angne Mein’ from ‘Laawaris’ and ‘Ek Do Teen’ in ‘Tezaab’.

Alka has won over ten Filmfare Awards, plus a number of others from the likes of ZEE Cine, National and Star Screen.

For the UK concert, she will be supported by Chetan Rana of ‘K For Kishore’ fame on Sony TV, with support from Ashok Mishra from Sahara One.

The event has been brought together by Jays Entertainment and managed, co-ordinated by Vasant Bhakta (Mr B). Marketing and PR for the Alka Yagnik Concert is being handled by Only Red.

Alka Yagnik Live In Concert is sponsored by Western Union and Vectone Mobile. ZEE TV and the BBC Asian Network have been roped in as media partners. BizAsia.co.uk will support the event online exclusively.

Raj Baddhan, Co-Founder of BizAsia.co.uk said, “We’re proud to be supporting Alka Yagnik’s two UK dates. She remains the golden voice of some of the biggest tracks of the 80s and 90s; even now she still is a favourite amongst today’s music fans. It’s great both parties will benefit from each other’s brands.”

A spokesperson from Jay Entertainment said, “We are happy to have BizAsia.co.uk on board as Online Media Partners our forthcoming concerts The Queen of Melody – Alka Yagnik. They are a valuable asset and a key driver for our online activity. With their reputation and their successful reach it will help us to expand our online awareness.”