Alia Bhatt to become face of new look Star Plus?

Rumours are rife that Alia Bhatt has been roped in as the brand ambassador of Star Plus’ new look, which is set to be rolled out this summer.

The channel has long been re-working on its new programme strategy, with a number of poor performing shows being axed, and in their place coming the fresh new concepts. Launching in the coming weeks will be will be ‘Krishna Chali London’, ‘Mariam Khan – Reporting Live’ and new gameshow ‘Sabse Smart Kaun’.

BizAsiaLive.com now understands that Bhatt, who is popular amongst the youth these days, will be the face of the channel’s new look. The current tagline ‘Rishta Wohi, Soch Nayi’ is also expected to be revampd.

Incidentally, Bhatt’s father Mahesh Bhatt, is behind ‘Naamkarann’, which ends later this month.

Keep it with BizAisaLive.com for more.