Former Prime TV Chief Operating Officer, Ali Raza has joined Evolution Media Network – Hum TV Europe as Director Sales Operations.
Raza quit Prime TV in February after ten years with the organisation. While there, his main duties included heading the operations of the channel, plus overlooking the sales and marketing.
With the new appointment at Evolution-Hum Europe, Raza is expected to carry out the major sales tasks.
Sajeer Abbas, who spearheads Evolution-Hum Europe said, ���We welcome Ali Raza in our every growing team. This certainly is a big addition as Ali is one of the most experienced people in UK ethnic market. We are now going to make a bigger sales team to support Ali and ensure maximum results� .
As revealed yesterday on BizAsia, Hum TV Europe is signing up to BARB next month to get viewing data officially measured.
In the UK, BARB is distributed and handled by Evolution.