ZEE Network channels will be holding a roadblock at 21:00 on Saturday 12th April to mark the launch of its record label, ZEE Music Company’s first major music release.
All ZEE Network channels in India including ZEE TV, ZEE Cinema, Zing, ZEE ETC and regional language channels will break away from their normal schedules to debut the first song from Akshay Kumar’s new film ‘Holiday’. ZEE Network’s newly launched record label, ZEE Music Company will exclusively debut the song ‘Tu Hi Toh Hai’ during ZEE TV’s show ‘Dance India Dance’ show, which airs at the roadblock time.
With ZEE Music Company, ZEE Network is foraying into music distribution, which will give it exclusive access to music rights for its television profile of channels. ‘Holiday’, which releases in June, also stars Sonakshi Sinha.