After the digital release of Akshay Kumar’s ‘Laxmmi’, rumours are rife about his upcoming film ‘Bellbottom’ also going the same way.
According to Box Office Worldwide, ‘Bellbottom’ is likely to skip a theatrical release and jump straight to an OTT platform.
A source was cited in the publication saying, “The producers of Bell Bottom – Jackky Bhagnani and Vashu Bhagnani – have started conversations with Amazon Prime to explore the possibility of a direct to digital release, and so far, both the parties seem to be on the same page. They are discussing various prospects including the financials, and there might be some clarity within the next one month. But at this point of time, team Bell Bottom is definitely exploring the direct to digital option of release.”
The source also stated, “But a release on April 2 seems unlikely now, as another Akshay Kumar film [Sooryavanshi] is looking to arrive in the same period. Given the costs and several other factors associated with the film as also Akshay’s jam packed release calendar, the makers thought of exploring the digital release with Amazon Prime. The Bhagnani’s share a close bond with the digital platform and so does Akshay, and that’s how the meeting happened. All stakeholders are currently working towards arriving at terms and conditions that are beneficial to all of them.”
Keep it with BizAsiaLive.com for more.