Aishwarya Rai Bachchan on why the social media bug bit her

Aishwarya Rai Bachchan, before opening her own Instagram account, has always made an effort to stay away from social media. She’s opened up recently about why she finally joined.

“I think it’s the patience, prodding and perseverance of my well-wishers… I mean, it’s the way of the world; I get it. The reason I stayed away for so long was that the nature of the beast is such that it becomes a business. Everyone wants numbers, they start to see it as a barometric reflection of your popularity or status. How do you then monetise it, or treat it professionally?” said the actress, in a recent interview for the 50th issue of Conde Nast Traveller India.

She went on to add, “It’s fine that it’s a business at the end of the day, but I didn’t want to get drawn into that entire world, the drama. That said, it’s a way of life, it’s the world in which our kids are growing up, it’s here to stay, and there’s nothing wrong with it”.

Rai Bachchan was last seen on screen in ‘Fanney Khan’ earlier on this year.