Agencies to collaborate to sell airtime for TV networks?


With the UK Asian television industry bracing itself for a number of changes taking place post the second half of 2017, it seems agencies are already negotiating a deal to work together to sell airtime for the major TV networks.

As revealed first on , the Sky Asia Pack will be bidding adieu in July, which will result in all the Asian TV channels including Star TV, ZEE Network, Sony Pictures Networks and B4U Movies fighting it out on the same battlefield for the first time. understands that talks are underway between some of the ethnic media agencies to somehow work together where they collectively sell airtime for the major broadcasters. However, it seems talks are at a preliminary stage and it will be some time if and when any agreement is reached. It is worth noting that a discussion similar to this had taken place between the agencies a couple of years ago but nothing materialised due to logistics and egos. With competition more intense than before and undercutting clients much more prevalent, it seems this time the talks will be more important than ever to keep the market intact.

Keep it with for more.

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