ABP News Network has launched its Punjabi news channel, ABP Sanjha in Canada on the Bell Fibre TV platform.
The channel has been launched in partnership with Parvasi Media Group, one of the leading South Asian Punjabi media groups in Canada. ABP Sanjha joins sister channel ABP News in Canada, which has been available on all major platforms since 2014.
ABP News Network COO Avinash Pandey says, “There has always been a very strong demand from the Punjabi community in Canada, for a channel which not just informs them about their homeland, but rather connects them back to it. This was evident to us through the fact that ABP Sanjha was already very popular on the VoD platform. And now with ABP Sanjha available 24×7 on both cable and online platforms, we are confident that the Canadian Punjabi community will finally get the content it has always desired and deserved.”