ABP News goes “red” with new branding

India’s popular Hindi news channel, ABP News has unveiled its new on-screen branding, by shedding its blue look to a more vibrant red and gold.

Opening up about its new look, Avinash Pandey, COO, ABP News Network, said, “Our brand logo is now a daring combination of red and yellow. The colours draw from the lineage of ABP, one of the most respected media institutions in the country. They reinforce our commitment to a fair, unbiased and open culture. Red signifies our passion and determination to put our viewers first and yellow is the colour of intellect and aspiration.”

Pandey added, “With these new colours comes a new approach. Our viewers will stay ahead through better information, better analysis and higher engagement. It’s a mantra that will give them a tighter grip on the world of news. It’s what will help us take on unseen challenges and give our viewers a deeper understanding of every news story we report. If I were to say all of this in one simple line, it would be, ‘ABP News rakhega har khabar par pakad’.”

While the channel’s identity has been revamped, it will retain the tagline: “Aapko Rakhe Aage”. Talking about this, Pandey said, “We at ABP News have always stood by our belief of “Aapko rakhe aage” – keeping our viewers ahead. If the news is out there, we’re out there pursuing it. It’s this spirit of persistence that has over the years fueled us to keep going after the truth. But times are changing fast and we need to adapt. The world today is a world of changing political strategies, crashing and booming economies, fast paced technology and unexpected entertainment. While nobody can doubt the grip we have on the news, it’s just a matter of tightening it further.”