ABP Ganga & ABP Sanjha shifts to digital-led format

Veena Patel



ABP Network has announced a strategic decision to transit two of its regional channels, ABP Ganga and ABP Sanjha, from linear to a digital-led format delivery of their content.

A spokesperson for the broadcaster said: “The transition of ABP Ganga and ABP Sanjha to digital-led platform underscores our dedication to providing viewers with a seamless and immersive entertainment experience, while offering a wider array of content choices. We assure you that ABP Network will continue to deliver high-quality content and uphold our commitment to journalistic integrity as we embark on this new chapter.”

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The network is confident that this shift to a digital led format will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content.