Abhijit Sen has been appointed Director of Airtime Sales at ZEE TV and ZEE5 in the UK.
Sen, who has been working as Business Head at media agency, Di5 for over 10 years, returns to ZEE UK operations after an 11-year gap. Back in 2006, Sen was Head of Airtime Sales – ZEE Europe.
Confirming the developments, Aditya Thakur, CEO – ZEE5 EU/UK told BizAsiaLive.com, “We’re delighted to announce the appointment of Abhijit Sen as Director Airtime Sales for ZEE TV and ZEE5. Abhijit’s wealth of experience in sales and marketing in UK and India, coupled with his entrepreneur zeal will enable us to broaden our strategic depth in sales and marketing function. We welcome him to the ZEE family and wish him the best.”
Rachna Vohra, who has quit the organisation, was overlooking ZEE UK’s airtime sales since last year.