The Aastha Group has agreed a deal with Yupp TV for the digital platform to carry Aastha, Aastha Bhajan, Vedic and Arihant. Furthermore, Aastha mobile app has been launched today by Swami Ramdev and Shree Acharya Bal Krishan Ji.
“It’s the beginning of a new era in the journey of Aastha the leading Indian Channel on spirituality and natural wellness through Yoga and Ayurveda. Aastha app would bring people across the world closer to Indian spirituality and meditation. Now, one can watch their favourite programs of previous nine days on “Aastha” Mobile App. anytime anywhere, as per their convenience,” Ramdev said.
Aastha TV CEO Pramod Joshi said, “The present-day user is equipped with digital mediums, smartphones and tablets and their viewing habits have changed. Hence, it is important for us to be present where our users are and make it convenient for them to watch our content and have a direct connection with them. We thank YuppTV’s white-labelled OTT Platform for helping us successfully navigate through the world of OTT and make Aastha Channels directly accessible to users via iOS and Android mobile apps, websites and connected TVs.”
YuppTV founder and CEO Uday Reddy said, “We are glad to associate with Aastha channel and expedite its reach across digital channels via our multi-screen white-labelled video platform. While the channel promotes spirituality and culture amongst the youth and elderly alike, our white-labelled OTT Platform will ensure the channel’s direct reach and accessibility to the users.”