Aamir Khan respects government’s decision to discontinue Incredible India role

Aamir Khan has released a statement about the government’s decision to discontinue his role as brand ambassador of the Incredible India campaign.

It was initially reported that the actor was removed as the brand ambassador owing to his involvement in the intolerance controversy. However, it later came to light that the actor’s contract with the agency ended naturally and it did not renew it.

Khan issued a statement through his spokesperson, “It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”