Aaj Tak lands in trouble for sponsorship breach

Ofcom has rapped Aaj Tak for a sponsorship it aired back in October and November last year.

Ofcom noted that the sponsorship credit for Pooja Sweets shown between 18th October and 17th November featured onscreen text which stated ���Order Online at [website address given]�۝. Ofcom considered this sponsorship credit raised issues warranting investigation.

Aaj Tak acknowledged that the sponsorship credit contained the call to action ���Order Online at [website address given]�۝ as a result of human error. TVTN advised that the situation had now been rectified and further systems put in place to ensure compliance with the Code.

Ofcom considered that the text ���Order Online at [website address given]�۝ included in the credit was a direct invitation to viewers to purchase the sponsor�۪s products. Ofcom therefore concluded that the sponsorship credit was in breach of 9.22(a) of the Code.