India’s popular Hindi news channel, Aaj Tak will be joining the Desi pack on TVPlayer.
The launch of Aaj Tak on TVPlayer will enhance its channel reach via multi-platform viewing opportunities across web, mobile and tablet, making the channel available to a wider audience of the Indian population residing in the UK.
Aaj Tak was launched in India in December 2000 as a 24-hour Hindi News channel, which covers India with insight, courage and plenty of local flavors. Aaj Tak telecasts programmes viz Dharam, Movie Masala, Mumbai Metro, Seedhi Baat, Saas Bahu aur betiyaan etc. The editorial panel of Aaj Tak includes many renowned journalists including Anjana Kashyap, Shams Tahir Khan, Sweta Singh, Punya Prasun Vajpayee and many more.
Speaking on the occasion, Mr Salil Kumar, COO, India Today Group Digital, said, It is great to expand our offering on to a new OTT/ IPTV platform in the United Kingdom. This partnership will engage more audiences globally.
Lewis Arthur, Platform Manager of TVPlayer, responds, Our DESI pack has been an incredible success since it launched this year; its content often representing over 10% of all total viewing, in any given day. Our new partnership with Intoday means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering.