TV Today Network’s flagship Hindi news channel, Aaj Tak is set to launch a HD variant.
The new channel will replace Business Today after permission granted by the Ministry of Information. Interestingly, the request for approval was submitted by the broadcaster in October 2017.
TV Today CRO Rahul Shaw said, “Given its unchallenged viewership and unparalleled following, Aaj Tak is now strategically looking at lowering inventory and compensating it with a premium pricing. With leadership across hsm, all india, urban, rural, coverage and prime time and almost a quarter of news viewership with only one news channel on big news time bands, it is important that the leader helps the genre improve yields “.
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