Aaj Tak & ARY Digital join MAX Mix

Raj Baddhan

Senior Editor


The MAX Mix television package available on Sky Digital has expanded today with the addition of two more channels to its bouquet.

As revealed exclusively on BizAsia.co.uk last week, Aaj Tak, India�۪s leading news channel will be available a part of the MAX Mix. Furthermore, in an unprecedented move to win thousands of new subscribers, Pakistani general entertainment channel ARY Digital will also be bundled together.

MAX Mix currently consists of movies and entertainment channels MAX, Sahara One and Filmy.

The MAX Mix package is driven by Sony Entertainment Television (SET) who are eager to offer its viewers unprecedented quality, choice and value for money.

Commenting on the launch of Aaj Tak and ARY Digital, Rajan Singh, Executive Vice-President for International Business, Sony Entertainment Television said:
“We are absolutely thrilled to be bringing Aaj Tak and ARY Digital into the MAX Mix bouquet. These fantastic channels represent a huge addition to MAX Mix further enhancing its position as the leading provider of quality Asian entertainment across programming genres. Aaj Tak is India�۪s leading news channel whilst ARY Digital perfectly compliments MAX Mix�۪s commitment to quality entertainment, choice and value. We look forward to bringing our viewers even more quality channels in the near future.”

G Krishnan, CEO and Executive Director of TV Today Network commented:
“We are glad to launch Aaj Tak in the UK on the MAX Mix bouquet. We will be able to delight the South Asian viewer through aggressive journalism and innovative presentation and further strengthen the commitment of MAX Mix to provide compelling content.”
Salman Iqbal, President and CEO of ARY Digital Network commented: “We are very pleased to join the MAX Mix bouquet and look forward to bringing our eight years of experience and loyal subscribers across the UK to MAX Mix, in addition to being the largest Cricket provider for both Pakistani and Indian communities. As an integral part of this vibrant and multi-faceted bouquet, we are confident viewers across the region will have an unrivaled combination of variety and value for money.”

Aaj Tak is currently available free-to-air to all satellite viewers on EPG 821.

ARY Digital is already available on Sky EPG 791. Viewers can enjoy daily freeviews between: Monday – Friday 07:30 to 09:30, Monday – Sunday 20:30 to 21:30, Saturday 10:00 to 11:30, Sunday 10:00 to 11:00.

MAX Mix, which is only available to customers of Sky Digital, is looking at adding more channels in its bundle over the next few months.

MAX Mix is priced at �14.99 per month as a bundle and �7.99 as an individual channel.