ZEE TV has pipped other Hindi GECs to a study of India’s most trusted brands by the Trust Research Advisory (TRA).
In the third edition of The Brand Trust Report India Study 2013, ZEE TV fell six points to 231 from last year۪s 225. Star Plus saw a huge gain in ranking at 287 from 584 last year.
However Aaj Tak, was the most trusted media brand above all, moving up 47 places to 121 in 2013 from 168 in 2012.
In other media brands, ABP News entered the 500 most trusted brands list at 214. NDTV saw a fall of 41 places to 221 as compared to last year۪s rank of 180. Discovery too saw a steep fall of 73 places to 278 as compared to last year۪s 205 rank.
For last year۪s edition, TRA claims a readership of around 10,000 from about 400 copies of the 1000 copies published, each priced at Rs 10,000. This year TRA expects a readership of around 25,000, with the number of copies to be published undecided as of now.