Pakistan broadcaster Geo TV is ready to ‘ignite’ its youth entertainment channel Aag TV, which will hit UK screens on Monday (7th August).

The channel’s slogan which is “Aag Laga Do!” (Set The Fire), has been testing for a number of days off the EPG. It will also be launching simultaneously in Pakistan.

This will be the UK’s first Asian youth entertainment channel, which will specialise in music based shows and programmes targeting youngsters. Aag TV will also show a mix genre of music shows with emphasis on Pakistani and Indian music.

Aag TV will be Geo TV’s second channel in the UK. Geo UK launched last year on Sky Digital. A third channel, Geo News, is set for launch early next year.

Aag TV will be available on Sky Digital EPG channel number on 824 from Monday. The channel is looking at launching across other UK digital platforms also.