Newly launched Pakistani entertainment channel, A Plus Europe will be reporting official viewing data with BARB from mid-February.
A Plus Europe, along with Urdu news channel, UK 44 will be BARB rated from Wednesday 15th February 2017.
It will be interesting to see the response of the two channels in the UK market. A Plus Europe is competing directly with Pakistani entertainment market leader, Hum Europe, Geo TV and ARY Digital. Meanwhile, UK 44 is in tough competition with the number one South Asian news channel in the UK, ARY News.
The marketing and sales of both channels are handled by Evolution Media Network in the UK.