Jus Broadcasting to launch first Hindi channel in US market
JUS Broadcasting has announced a major change to its line up with the launch of its first Hindi channel, Jus Hindi.
Penny Sandhu, founder and CEO, speaking from her New York headquarters said, “After over twelve years of successfully capturing the Punjabi market and being the brand leader, it is time for us to realize our potential in providing the same quality local content to the Hindi speaking market. We aim to do this by rebranding our Jus 24×7 comedy channel to a brand new 24-hour Hindi channel, Jus Hindi.”
JUS Broadcasting has been undergoing a number of changes lately including the recruitment of heavyweight media executive Rajan Singh. He brings over 25 years of media experience and is renowned for his shrewd business acumen and boasts a track record of building profitability in companies.
The company is also about to announce a complete brand refresh across its entire network, together with a recruitment drive for senior executives from mainstream media.
