Eros Now & Gold’s Gym India partner-up

Eros Now and Gold’s Gym today announced a new partnership in India.

Eros Now will offer Gold’s Gym fitness enthusiasts entertainment on the go, offering a line up of their leading films, music and originals on users devices to watch while exercising.

The partnership offers Gold’s Gym members a flat 60% off on Eros Now’s annual subscription, otherwise priced at INR 999 (approximately $14.50). The offer is available for existing as well as new customers at Gold’s Gym’s 134 fully equipped gyms across 85 cities in India, until December 11, 2018. The association will give users access to Eros Now’s extensive catalogue of over 11,000 Bollywood and regional language films, music videos, originals and entertainment shows.

Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Eros Now’s partnership with Gold’s Gym is a fitting example of a brand integration that aims at uplifting the lifestyle choices of people. We are delighted to extend our entertainment library to the customers who use Gold’s Gym’s services across the country. Through this partnership, we hope that consumers have a dynamic fitness experience while consuming entertainment, anytime, anywhere.”

“Eros Now is raising the bar in the field of digital entertainment. Gold’s Gym is extremely delighted to partner with Eros Now and we believe that offline and online meeting of synergies can definitely help take brand building to an all new level.” said Nikhil Kakkar, COO, Gold’s Gym India.