Hrithik Roshan gets mature about brand endorsements

Hrithik Roshan is getting more selective, not only with his film choices but his endorsement deals.

Deccan Chronicle reports that the 44 year old star, will be dropping brands that target the youth and focus on brands targeting the mature audience.

A source said, “Hrithik wants to be the face of products that complement his age. He was also quick to take up Union Minister Rajyavardhan Rathore’s fitness challenge to underscore how necessary it is for men his age to be fit.”

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