Nikhil Madhok to head Star India’s new “premium” channel?

The industry is abuzz that Star India will be launching a new entertainment, offering premium content.

The unnamed service is likely to be spearheaded by Nikhil Madhok, who returned to Star India last December. Previously, he was instrumental in the launch of Life OK as its Business Head.

Details about the new channel are currently being kept underwraps. However, it is likely the channel is being launched in response to the ongoing spat with OTT platforms like Netflix and Amazon, offering alternative content and scripts.

At the time of filing this article, BizAsiaLive.com was awaiting a response from Star India.