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Alliance sell-out PSL 2018 sponsorship on Hum TV in record time

Alliance Advertising and Marketing has sold out sponsorship of the Pakistan Super League 2018 (PSL 2018) on Hum TV Network, six hours within the deal being announced.

As revealed first on BizAsiaLive.com , Hum TV Network has acquired non-exclusive UK/Europe rights to PSL 2018. Its sales and marketing is being handled by the London based agency.

The deals consist of Title sponsorship, Powered by sponsorship and three Associate sponsorships. BizAsiaLive.com understands that the Alliance Advertising and Marketing has pulled in in the region of £100,000 from sponsorship.

Pakistan Super League kicks off on 22nd February 2018.