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ARY Family & 92 News begin BARB reporting

Entertainment channel, ARY Family and news channel, 92 News have officially begun BARB reporting today.

Incidentally, the two channels went on-air on the same day in the UK, last month. This will be the first major test for ARY Family since ARY Digital vanished from UK screens a year ago. Since its exit, there has been increasing competition from rival Pakistani channels, so whether the channel pulls in the numbers to beat market leader, Hum TV, will be interesting to see.

Meanwhile, 92 News will go head-to-head with popular Pakistani channels – Geo News and News Vision TV. Whether it will be able to make a mark in such short time in the UK, remains to be seen.

Keep it with BizAsiaLive.com for more.