Tata Sky & Star Sports enhance viewing experience

Pushing the boundaries of innovation in sports viewing, this Sports season Tata Sky and Star Sports launched the ‘Star Sports Select Experience’ with the Premier League. This service promises to take the fans straight to the heart of their favorite sport in a fully-immersive experience, offering more live matches and the option of multi camera and stadium view.

Tata Sky’s Sports Add On service journey began this year with Star Sports Select Experience on Roland Garros, Wimbledon; enabled ardent sports fans the flexibility to choose from simultaneous live matches on Star Sports. Also exclusive to all Tata Sky subscribers were the option of watching Wimbledon highlights and an Inside Wimbledon experience with expert analysis and player interviews.

Mr. Arun Unni, Chief Content Officer, Tata Sky said, “Tata Sky believes in going beyond the conventional entertainment platform. At no additional cost to Tata Sky subscribers, the Add-On feature is sure to delight sports fans with wider choices on camera angles, highlights and in-depth information on the sport at their convenience. Tata Sky in partnership with Star Sports has been able to empower subscribers by giving them freedom of watching multiple live simulcast matches, thus revolutionizing the expanse and depth of sports-viewing experience in India.”

This service can be accessed via the red button on the Tata Sky remote which will be visible on Star Sports Select 1 & Star Sports Select 1HD, Star Sports 1 (SD & HD), Star Sports 1 Hindi (SD & HD).