9XM's new branding
9XM's new branding

9XM has today unveiled its new packaging and branding today.

The music channel, which is available free-to-air on Sky Digital channel 851 has a new logo reinforcing the 9XM brand with the ‘M’ being displayed in an animated eye shape.

The on-screen display is now made up of small bricks – with less cartoon characters bouncing on the screen. It has a cleaner look than previous.

New channel character ‘9XMen’ has also made its debut, along with old favourites such as Bade Chote, Bheegi Billi, Betel Nuts and Silly Chicken.

9XM has recently also launched new shows ‘Top 9’ and ‘Khans Pe Dance’. More new playlists featuring old classics are being planned for the UK/Europe beam.