9X Media Group which runs 9XM India۪s leading Bollywood Music Channel, is all set to foray into the regional music genre by launching 9X Tashan, this week on TV (India) and online.

The 24-hour, hit contemporary Punjabi music channel, 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab – food, culture, music and costumes.

9X Tashan will go on air from Wednesday 31st August 2011 and will be widely available across satellite and cable homes in India. 9X Tashan will be streamed live online on the channel۪s website www.9xtashan.in.

Mr. Punit Pandey, Sr. Vice President & Business Head – 9X Media Group, said, Our commitment to offer super hit music and humor to our viewers continues with 9X Tashan. The Channel will offer a wholesome dose of entertainment to all Punjabi music aficionados. 9X Tashan will air the latest and best Punjabi music across all genres – Pop, Romance, Underground, Action, Folk, etc interspersed with rib-tickling short episodes of characters created in 3D animation. We plan to create a loyal viewer following with our animated characters similar to that of 9XM.۝

Commenting on the launch, Mr. Sandip Bansal, Managing Director 9X Tashan, said, We are pleased to partner with 9X Media Group and launch a channel that combines the traditional & modern sounds coupled with the vibrant colours of Punjab. 9X Tashan has an up-tempo, vibrant, happy and humorous personality. I am confident that viewers will enjoy watching 9X Tashan.۝

9X Tashan will also have a theme song which has been recorded with the best and most popular singers and musicians from the Punjab region. The foot-tapping number, titled Tashan…Yaaran Da۪, has been recorded by leading singers including the Wadali Brothers, Jaspinder Narula, Inderjeet Nikku, Nachhatar Gill, Feroz Khan, Jaidev Kumar, Sardool, Sikander, Sherry Mann, Kamal Khan and Diljit Dosanjh. The music is composed by Mr. Jaidev Kumar with lyrics by Mr. Baljinder S. Mahant, Programming Head for 9X Tashan. The riveting and soul stirring verses of the theme song capture the various colors of Punjab and the integral culture of the region.

The channel will also air a series of humorous animated shows presented by super cool animated characters who are part of the 9X Tashan Gang. The Gang will entertain viewers with jokes, interesting anecdotes from Punjab, and exciting trivia. The characters include Bade Chote, Bhabi, Falli-Balli and Ullu Da Patha.