9X Media has confirmed the launch of its sixth music channel, 9XO – a channel dedicated to international music genres.
Targeted at the upscale urban youth, 9XO will air English and International music from across the globe. 9XO will also provide a platform called OmeGrown, for independent Indian music bands playing English music to showcase their talent.
Luke Kenny will be heading the programming for 9XO which will be a 100% pure international music television channel. A statement from the channel said, “With 9XO we would bring the music video experience back full circle to the way the audience likes it, uninterrupted_ with no non-music programming whatsoever.”
9XO will air contemporary and uptempo English and international music. The channel۪s programming lineup comprises of fresh and innovative segments such as O-Vid, Who Dat, Wotta Song, Hot Sh*t & Out There, among many others which will showcase hit international music cutting across genres, themes and artists.
9XO will be widely available across cable and satellite homes in India and across key DTH platforms.
9X Media already operates 9XM, 9X Tashan, 9X Jhakaas, 9X Jalwa and 9XM UK.