9X, the Hindi general entertainment channel from the house of INX Network, will launch an new reality show ‘Kaun Jeetega Bollywood Ka Ticket’ (KJBKT), where the winning couple will get the opportunity to act in a Bollywood blockbuster. The show is jointly produced by Balaji Telefilms Ltd and Popcorn Entertainment.

Indrani Mukerjea, Founder & CEO, INX Media, said, “I am delighted to announce that 9X will air the Bollywood reality extravaganza – Kaun Jeetega Bollywood Ka Ticket. This reality show will provide a great platform for people who aspire to make it big in Bollywood giving them the biggest launch platform that the country has ever seen.”

Soap queen Ekta Kapoor said, “Being the first reality show produced by Balaji Telefilms, we wanted it to be associated with a channel that could share our vision and not compromise on the budgets. This unique reality series on 9X will bring to the viewers the biggest celebrities and the best of talent from across the country. Kaun Jeetega Bollywood Ka Ticket is a show that can take a person from being a talented unknown to becoming India’s next superstar.”

9X commences its official broadcasting in the UK in June. A soft launch for the channel took place on Sky Digital last month, as revealed exclusively on BizAsia.co.uk.