Free-to-air entertainment channel 9X is creating hype around its huge property – ‘Kahaani Hamaarey Mahabhaarat Ki’ produced by Balaji Telefilms.

The epic drama, which launches in the UK on Monday (22nd September) will be shown with English subtitles when it kicks off at 22:00.

Over the coming days, the channel will promote the show heavily on various radio stations and using other marketing initiatives to drive viewers to the show.

Indrani Mukerjea, Founder & CEO – INX Media, said, “‘Kahaani Hamaarey Mahabhaarat Ki’, unarguably the greatest epic of all times, is at the root of India۪s culture, and we are delighted to bring ‘Kahaani Hamaarey Mahabhaarat Ki’ to the UK. Considering the global relevance of India’s greatest epic, 9X will air the series with English subtitles in the UK. We are confident that TV lovers will enjoy the epic entertainment.”

Ekta Kapoor, Creative Director of Balaji Telefilms, producer of the series for 9X, said, “Although Mahabharat as a story is thousands of years old, it is very applicable and relevant to today۪s day and age. ‘Kahaani Hamaarey Mahabhaarat Ki’ has been made for a wider audience not just for Indians living in India but all over the world, and I am delighted that 9X is taking this great epic story to TV lovers in the UK. This show really features the biggest television stars in the greatest drama ever, and has been produced with the best of technique and grandeur that Television as a medium allows today. I am sure that not just Indians but others too in the UK will like it.”

Cleverly, 9X has pitted the soap at 22:00 Monday to Thursday, straight after ‘Ramayan’ ending on rival channel NDTV Imagine, which is aired at 21:30.