360 Media Sales announces partnership with JioStar for India sales
360 Media Sales has announced a strategic partnership with JioStar, India’s largest media conglomerate, bringing its unparalleled entertainment and advertising capabilities to UK brands seeking to engage Indian audiences.
With an extensive content library comprising more than 13,000 titles, including acclaimed originals such as ‘Special Ops’ and ‘Criminal Justice’ alongside international favourites like ‘Game of Thrones’, ‘Succession’ and ‘The Bear’, JioStar offers the widest range of both Indian and global programming. Its flagship streaming platform, JioHotstar, hosts premium content from Disney, NBCUniversal Peacock, Warner Bros. Discovery, HBO and Paramount, delivering an unmatched viewing experience for Indian audiences.
This partnership enables UK advertisers to reach valuable audiences in India through access to India’s largest linear television portfolio, precision audience targeting, a connected TV reach of more than 43 million households, and innovative advertising formats such as pause ads. It also offers bespoke content solutions, including in-content integrations, alongside programmatic media buying opportunities.
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The India–UK trade corridor continues to flourish, driven by deep cultural and economic connections. The United Kingdom is home to one of the world’s largest Indian diasporas, and in 2024 more than 600,000 Indian visitors contributed approximately £800 million to the UK economy, a figure expected to rise to £1 billion in 2025. India also remains the leading source of international student intake in the UK.
Through this collaboration, 360 Media Sales and JioStar are creating new opportunities for brands to build meaningful engagement with Indian audiences, both within India and across the UK, harnessing the power of JioStar’s premium content and precision-driven media solutions.
