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13th IIFA Awards to be held in Singapore in June

Having previously wowed audiences across the world in countries including UK, Canada, Thailand, Sri Lanka and Macau, BizAsia has learnt that the 13th International Indian Film Academy (IIFA) Weekend and Awards will be held in Singapore from 7th ��� 9th June 2012.

The IIFA Awards is an annual event organised by Mumbai-based events management company Wizcraft International Entertainment and showcases excellence in Indian Cinema. According to Screen Daily, the event is viewed by nearly 700 million viewers across the globe. This year, the three-day event will include the world premiere of a Bollywood film, a music concert and the actual awards show at the Singapore Indoor Stadium which will be attended by a bevy of stars including Anil Kapoor and Bipasha Basu, both of whom were present at the official announcement of the event.

���With the promise of bringing the best and the biggest of events to its viewers in a manner that’s unique and entertaining, the IIFA Weekend and Awards have today become an iconic platform that the world respects. It has been my pleasure to be associated with IIFA for over a decade and once again, on behalf of IIFA and the Indian film industry, we commit to give our audience in Singapore the opportunity to witness one of the finest celebrations of culture and cinema ever held,�۝ said Kapoor at the event.

���Having performed at several IIFAs, I know the celebrations to be simply outstanding. It�۪s a great opportunity for me to be here in Singapore personally to represent Indian cinema on such a global platform. I�۪m sure that this year�۪s IIFA will be a phenomenal success,�۝ added Basu.

The IIFA awards�۪ title sponsor is leading electronics brand Videocon. Like previous years, this year too the event will be broadcast exclusively on entertainment channel Star Plus.

IIFA
Anil Kapoor and Bipasha Basu at the announcement of the International Indian Film Academy (IIFA) awards (Image source: Film Business Asia)