��Raaz 3�۪ off to a flying start at the box office

They say sex sells and Vishesh Films know this formula only too well. Their latest outing ��Raaz 3�۪, starring their blue eyed boy Emraan Hashmi, Bipasha Basu and newcomer Esha Gupta embarked on a flying start at cinemas all across India where it opened this morning.

According to Box Office India, ‘Raaz 3’ took a good opening of around 50% at multiplexes and 65-70% in single screens on average. The 3D screens opened well too and if it continues in the same vein, then the film will be one of Hashmi�۪s biggest hits.

Critically, the film has received mixed reviews but Basu has received appreciation for her turn as a fading, vengeful superstar.

The film�۪s success should come as a relief to her as she hasn�۪t had a hit in a while and to Hashmi too who�۪s last release ��Shanghai�۪, though critically acclaimed was a dud at the box office.

Directed by Vikram Bhatt, the film is a tale of black magic and obsession and is on general release now. View the trailer of the film here.