The much awaited celebrity dance show ‘Jhalak Dikhhla Jaa 6’ will broadcast free-to-air on Rishtey UK, BizAsia can confirm.
The premium property, which has previously aired on flagship sister station, Colors TV, will now telecast on Rishtey in an effort to boost viewership and sampling on the new channel.
Worthy of noting that ‘Jhalak Dikhhla Jaa’ aired free-to-air on Colors last year.
It is not known whether ‘Jhalak Dikhhla Jaa 6’ will simulcast on Colors TV or if it will air exclusively on Rishtey. It won’t be the first time that Rishtey will broadcast premium Colors content on its channel first. Only a few weeks ago, the channel launched Colors drama ‘Bani – Ishq Da Kalma’ exclusively on Rishtey.
A launch date for ‘Jhalak Dikhhla Jaa 6’ is yet to be announced.