As part of an innovative promotional strategy, filmmaker Sajid Khan has decided to stream the mahurat of his upcoming release ‘Himmatwala’ from Ramoji studios in Hyderabad live online.
Khan confirmed the news to DNA, “Yes, this is a first ever in the history of Indian cinema when a mahurat will be covered live online. Since I make my films purely for the audience, I wanted them to be a part of it right from the very first shot, so we came up with this idea of live streaming the mahurat on YouTube.”
I am extremely superstitious so I will just take the mahurat shot even if there۪s any technical flaw, added Khan. Producers Vashu Bhagnani and Siddharth Roy Kapoor are likely to attend the mahurat.